While Coca-Cola expresses itself

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Some online tools such as Facebook Insight or Google Trends can also help you to have a broader vision of the tastes and preferences of your potential clients. 3- Study the competition Defining a target audience goes hand in hand with studying the competition , the audiences you target, your objectives, your market, etc. Also, studying the competition can be used to analyze the strategies they use to position their businesses. 3  Coca-Cola and Pepsi : they sell the same thing to a different target audience.

Same product but different target audience as an example A great example Cambodia WhatsApp Number Data to understand why the target audience is so important is the case of Coca-Cola and Pepsi. These two giant and successful companies market a very similar product in a market saturated with cola drinks... However, they manage to differentiate themselves and why do they do it? Because each one has built a different message that is aimed at different types of audiences.as a family business, which brings joy to homes. Pepsi is a much more disruptive and jovial brand. Its target audience is young people who enjoy gatherings with friends and not so much families. Do you notice the difference?



In this case we can see how the delimitation of target audiences is key for large companies. Tell us what other company you can think of that directs its efforts very well towards a specific audience. We read you in comments!How to be a good salesman? 11 Tips that will turn you into a sales crack Posted by Raquel Alberdi  Marketing  0 Comment(s) Blog » Marketing » How to be a good salesperson? 11 Tips that will turn you into a sales crack Do you know what's the point of having the best product on the market if no one wants to buy it? Absolutely nothing. If you want to have your own business, or start one, you must be a good salesperson .