AI is getting better on its own

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Battisby expects to see a huge rise in organicengagement on LinkedIn – a rarity on social channels right now. “People areupdating their LinkedIn profiles, not just about work topics either – generallife skills, advice, support, mental health issues, tips and leadership.”Expert tip: There’s a lot of engagement happening between creators on LinkedIn.You can switch to ‘Creator Mode’ on a personal profile, which enhances yourprofile and gives you access to more tools. For paid media, video ads seem tobe driving the most engagement on LinkedIn. AI is being integrated into socialplatforms It’s no surprise that .


AI is being used by social media marketers todrive productivity. AI tools like ChatGPT Find Your Mobile Number List and Midjourney help marketers come upwith campaign concept ideas and social post ideas, and help with copygeneration and text-to-image generation. In parallel to this, social mediaplatforms are integrating AI into their platforms. For example: TikTok enablesyou to customize your feed based on AI. Instagram is experimenting withAI-generated stickers. LinkedIn is offering premium users AI features such asAI-powered profile writing assistance and ‘Top Choice Jobs’ signals. YouTube isexperimenting with Dream Track for Shorts and Music AI tools. dmi videothumbnail Join for FREE to access this video But you need to be aware thatusing AI has risks, including privacy and ethical violations. Consider youraudience's attitudes toward AI. What do they feel about it.




Do they like to seethis kind of content? Or do they not like it? “If you generate something usingAI, are you going to own up to it and label it as being created by AI?” asksBattisby. “I think this will become regulation eventually.” Expert tip: Keep aneye out for new features on each of the social platforms and watch how otherbrands use them to good effect. Key Digital Marketing Trends for  AI inDigital Marketing Trends There’s no doubt that AI has dominated headlines andspun the heads of many marketers. In , we predict continued exponential growthin AI capabilities which will require businesses to embrace the technology andstay ahead of the rapidly evolving landscape. “% of the value of the NASDAQ and% of the US stock market consists of just six companies, and they're all AIcompanies,” says Brian Corish, founder of AI-focused consultancy ElementalIntelligence and DMI Global Champion. So what does this mean for marketers?Marketing should take charge of AI strategy