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On December , Apple Music announced a price increase for domestic subscriptions, with student memberships rising from yuanmonth to yuanmonth. On that day, NetEase Cloud Music launched a surprise price war the price of student memberships was reduced to yuanmonth. It is estimated that many people did not expect that NetEase Cloud Music would choose to reduce the price at this moment. on December because of the price increase of QQ Music. The price of QQ Music membership has increased, but the price of NetEase Cloud Music membership has dropped. Who is right?
Everyone knows that the competition in music apps is fierce. This yuan price war once again confirmed the cruelty of war yes, real business wars often rely on yuan to decide many things. No matter you are a giant or a street vendor. But obv Armenia WhatsApp Number iously, prices rise and fall, which shows that all parties have different understandings of market trends, and everyone's perspective on settling accounts is also inconsistent. QQ Music and Apple believe that price increases are more reasonable, while NetEase is more inclined to bet on the future of young users - in fact, young people will not be so-called high-net-worth users in any company's books.
More Being young at that time meant cheap consumption, high-quality demand and being picky on the Internet. Even sometimes, people can’t help complaining about the price bargaining method of I’m a college student, can you give this to me?… Is it really worth reducing the price to subsidize young users? Can increasing their stickiness create a main force in cash flow in the future? Apple and QQ Music calculate economic accounts, and NetEase Cloud Music calculates population accounts? There is no doubt about this - the price increase decisions of QQ Music and Apple Music are in line with the trend. Under the competition of mobile Internet stock, not only music platforms, but almost all content platforms are facing sluggish user growth in fact, it is more of a decline.
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發表於 2024-3-9 11:53:22