Reports for marketing insights I mentioned earlier that

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GA4 is an event-based model that leverages machine learning to improve reporting and provide a more comprehensive view of user behavior. Let's take a look at how you can use real reports to enhance your marketing. 1. Report snapshot The report snapshot is the first page you see after logging into GA4. Here you'll find key information such as traffic, engagement, conversions, and revenue. If you're tracking mobile metrics, Firebase provides similar statistics for apps. You can use snapshots to quickly see top campaigns, pages, traffic, and more. It also allows you to see if everything is working properly from an overall perspective. 2. real time Real-time reports show events from the past 30 minutes. This is useful for checking the traffic of recently launched products . For example, you can instantly analyze the performance of recently published blog posts, videos, and products using real-time reporting. You can also perform up to five comparisons and see the performance of each segment side by side in real time. This is a major change since Universal Analytics did not allow side-by-side comparisons in real-time reporting.

This means you no longer need to add filters to check performance. In addition to comparisons (which are available in all reports), you can also use Show User Snapshot in real-time reports. It tracks randomly selected user journeys and displays all the events that occur. This report allows you to understand in real time how Belgium Phone Number Data users interact with your website or app, including where they are coming from and what actions they take. 3．life cycle Lifecycle reporting follows a traditional conversion funnel. Attracting customers engagement Monetization retention rate These reports allow you to quickly see how users enter your conversion funnel and what actions they take once they do. For example, you can use customer acquisition reports to see which channels are acquiring new customers. Engagement and retention reports help you understand customer behavior and whether they continue to engage with your website after converting.




Use this data to answer the questions below. When was the last time a user engaged with your website? When was the user's last purchase? Which traffic sources are driving users with the highest lifetime value? Which campaigns offer the highest lifetime value? Four. User demographics and technology The [Users] section has the same reports as [Users] in Universal Analytics. It is possible to identify key user attributes, niche user attributes, lost user attributes, etc. For example, if you run a fitness brand, your primary demographic may be women who are under 30 and interested in fitness. Using this information to post images of women under 30 in sportswear on your website or app will increase relevancy and engagement.