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According to Rosstat, in 2024, more than 132 000 medical institutions were registered in Russia, excluding branches. The highest competition in Moscow, Moscow region, St. Petersburg and the Krasnodar Territory. But other regions are not much behind.
Surely you have noticed how close to each other now open clinics, dentistry and studios of cosmetology. Often in one house there are 2-3, but for some reason, customers choose a specific institution and are even ready to wait for a doctor to receive a doctor for weeks.
Where to collect real patient reviews in 2023? (Instructions for the clinic)
We understand how the clinics shopify website design with a similar set of services and price differ, how to promote the clinic and attract more customers, as well as how marketing in medicine affects.
7 points of marketing plan in medicine
Do you think that in the competition wins big budgets? In fact, the advantage is always for those who correctly approach advertising and know exactly which channels for the promotion of the clinic really bring results. Those who do not analyze business indicators, drain money and wonder why customers go to competitors.
Another common problem is that the management of the clinic simply does not know what methods help promote the clinic. Here comes the checklist from the Revvy team. Check if you have all the points of the marketing plan and try new solutions.
Personal website
First of all, it should be convenient and informative. A potential client should quickly find the information and prices of interest to him, a couple of clicks to find out the biography of the doctor and make an appointment.
Now a good site can be collected on the designer without programming skills or order development from specialists - it all depends on the budget. But even an expensive site will not bring leads if it is difficult to use it.
Remember that the promotion of the site in any case costs money. To promote the clinic organically, you will need to write SEO articles. And paid promotion is contextual advertising, which is not so easy to set up without the help of a professional.
Social networks
Social media is a great tool that really works. People can appreciate the interior, learn about doctors, see reviews and useful tips in the profile of the clinic.
However, in order for social networks to work, it is important to deal with registration, write meaningful posts, add relevant information and communicate with customers.
Traditional advertising
Outdoor advertising, leaflets in elevators, ads on the radio and on television - all these tools are popular today. Do not ignore offline advertising, but it is worth using it wisely, tracking efficiency and adjusting the strategy.
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發表於 2024-11-9 12:43:36