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So how to combine SEO and SEM to bring the best efficiency? 7.1. SEM When running Ads for campaigns or projects, search engines will provide many valuable reports, which are very helpful for SEO activities. Optimize SEO tool efficiency thanks to data from SEM Data from Google Ads brings many benefits to SEO campaigns (Source: TOS) For example, the Google Ads “Search Terms” content report will provide data on the conversion rate of the keywords you are bidding on.
From these data, you can easily find and benin whatsapp data select keywords with high conversion rates. Then, choose the keywords with the lowest competition to optimize SEO. See also: What is CR? The meaning of CR index in Online Marketing 10 tools to check your website traffic and your competitors' website traffic for free with just 1 Click 7.2. The combination of Remarketing and SEO campaigns According to a Google study, about 69% of website visitors do not convert into customers.
This means that even if your SEO strategy is effective, such as high traffic articles, good user experience, etc., users are still likely to leave without registering, leaving information or making a purchase. Therefore, in this case, instead of relying on related keywords to run ads targeting potential customers, you can deploy remarketing as part of your SEM strategy to remind and re-approach users who have visited your website with different types of ads such as Youtube Ads, Gmail Ads, Display Ads, etc.
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