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So this is where social proof takes on an even stronger influence. Here's how you can use them: Add quotes and UGC to the landing page used for lead generation – it can be a sign-up form to receive a benefit (voucher, closed content – ebook, guide, checklist, catalog, etc.) or a newsletter signup form, it depends on where the future lead landed: blog article, static page on the website, etc.
A video on the landing page can often work wonders - and if you use it, try to add sequences with customers: a portion of a discussion, a statement of positive feedback. Show proof of landing safety – media mentions (and which media), logos Job Function Email List for brands sold, certifications, quotes from opinion leaders or niche specialists, awards won. 2. Creating a community and lead nurturing Attention and interest are suuuuper volatile.

A weaker argument, an irrational or rational objection, or a distraction – any of these can cause you to lose your prospect. And to bring it back, you once again spend precious resources. So, once you've captured your visitor's data and turned it into a prospect, strike while the iron is hot. Building a community, equipping your website with social proof, remarketing and email marketing are all effective methods and channels to maintain interest.
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