Maybe you start with your content team

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Gathering this information for your SEO roadmap is crucial because, initially, you’ll aim to tackle high-impact, low-effort tasks. Keep in mind that these tasks vary depending on your organization. Understanding your business goals will: Help align your SEO “quick wins” with work that will actually directly benefit the bottom line of the business. Give you the ability to speak to that benefit when getting the work done.

Knowing the people, tools and budget available to you DB to Data may push you to reconsider where you start with your roadmap. Let’s say you’re launching a new product in the next three months, and your development team is totally at capacity until a month after that launches. and create new hub-and-spoke content within your organization’s area of expertise first.



For example, when I worked at Optus, a major telco in Australia, folks would be hard-pressed to get any new development done on the website, large or small, from about June to September because we were preparing for the iPhone launch. (In that instance, I was a part of that launch team, so I had a bit more wiggle room to get stuff done than I would’ve otherwise, but you get the gist). You’ll also want to get a grasp on your tech stack.