What is the importance of local marketing

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There is a lack of familiarity and friendliness in international marketing, which requires company owners to conduct a lot of in-depth research into the foreign market, which we find the opposite of in local marketing. What is local marketing? Local marketing, or what is known as neighborhood or local store marketing, is a marketing approach or strategy followed whose goal is to reach a segment of consumers and customers within a specific and defined scope, and thus local marketing helps in working with any brand located in the same location. It also refines your resources on a specific audience, and serves as a key to knowing the buyer’s personality by determining demographic and psychological information, and familiarity with the personal database, which is gender, age, previous experiences, income level, etc.


By distinguishing between local and international marketing, it becomes clear that the importance of local marketing is as follows: Local marketing contributes to achieving marketing goals that differ significantly from international brands and companies. Helps local phone number database projects grow and prosper. It gives local institutions competitiveness and entry into a broader scope of competition. It provides a specific vision for company owners and entrepreneurs by specifying a specific marketing budget that falls within a specific, pre-defined range. It works to develop the standard of living by satisfying the needs of customers and consumers located in this geographical area. It contributes to providing all products and services according to the needs of consumers, by identifying latent desires and needs by harmonizing them with what modern technology has achieved.

   


Read also about market analysis through this article The most important goals of local marketing Local marketing goals express what companies are working to achieve and achieve within a specific period of time. These goals are measurable and are an indicator of the losses or gains that the company makes. They are also objective and logical goals. Local marketing goals are as follows: Increasing sales . The main goal of any company is to achieve more sales , which in turn leads to achieving more revenues, and then higher profits. Local marketing aims to manage the activities necessary to achieve this increase, such as: holding local events, advertising new products, Draw the audience's attention with special performances. Maintaining customers while working to gain new or potential customers.