Used in a targeted way and with

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Typically, this is when a lead does something like viewing a webinar or creating an account on your website. Specific objective in mind, workflows can be a very effective way to nurture leads. Worklows UK Workflows are even more effective if they are used soon after a lead has taken some action on your website. For example, at Plezi, we use a workflow comprised of two or three emails to welcome leads when they sign up.


The first introduces our company and outlines what leads deutschland phone number can expect from us. The next provides links to the various resources on our website. And the third email presents our product in more detail. We often say with workflows, the more simple the goal, the better. 5. Send newsletters Another great way to nurture leads and keep them up to date with what’s happening in your business is to send them an email newsletter.




As well as news items, these can also include things like the latest webinar replays and blog articles on your website. Newsletters are also good at re-engaging leads who might be stalled in the buying cycle. At Plezi, we use our software to automate our email newsletter. Our software automatically searches for the latest content on our website according to certain criteria and integrates this into our newsletter template.