|
|
There is no luck here, no permanent number one, and there is not even right or wrong. As long as users are no longer interested, you will be eliminated. This is the cruelty of the Internet industry." At present, there are two imaginative business models in the e-commerce track: One is Douyin and Kuaishou, the live-streaming e-commerce companies that have skyrocketed: In the days when Jack Ma has faded out of the public eye, Zhang Yiming put a ladder on Tmall's city wall - Douyin took advantage of the "live streaming trend" created by Taobao and made it in 2022 1.5 trillion GMV, accelerating the reconstruction of the e-commerce power landscape. The other is that the "grass planting" model represented by Xiaohongshu is becoming a new trend: Byte .
Tencent (Penguin Huimai), Meituan (treasure box), Pinduoduo (Pinxiaoquan) all have products to test the water. Some Generation Z even regard Xiaohongshu as an alternative to Baidu and Cyprus Mobile Number List Zhihu. Now WeChat has finally entered the game. In the wave of Internet giants hunting Xiaohongshu, it is "late but arrive". "Taobao and JD.com rely on their mature supply chains and logistics networks to continuously expand their advantages in the traditional e-commerce landscape. However, Pinduoduo only relied on WeChat traffic to create a new pattern of 'three pillars'. - It is not impossible to create a second 'Pinduoduo' in the WeChat traffic ecosystem,
And the video account is carrying the group's ambition." Internet analyst Gao Feng analyzed to Huxiu that Tencent will not give up on e-commerce at any time. After all, E-commerce is a trillion-dollar track besides advertising and games that Tencent is still weak but has broad prospects. As a strategic product of WeChat, Video Account aims to build a WeChat ecological closed loop of "short video + e-commerce + live broadcast". What’s even more rare is that the video account has successfully connected various product components of WeChat that were originally
|
|
發表於 2024-2-24 20:28:28