We'll go into this more in the Techniques and Strategies section

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So keep reading and take notes. Step Two: Identify potential customers There is no product or service that can target all segments of humanity equally, but each age group, geographic region, and even hobbyists have different preferences for the products and services they purchase. This is an essential element that you must pay attention to in your marketing plan, because all the next steps will be based on the category you target.

That is, it serves as the cornerstone for making a marketing plan for an Telegram Number Data online store, and everything that follows is based on it. To understand the personality of this potential customer, you must deduce him according to the nature and nature of the service or product that you provide. If you sell electronic games, for example, the potential customers will mostly be young people and teenagers, and so on. With that simple information that you have deduced, you will easily be able to know the ideal marketing channels to target that category, as well as the additional value that will distinguish your product in their eyes. This analysis is not limited to age and preference only, as we mentioned in the previous example.



But can also address gender, place of residence, interests, and other factors that change with the product. You may also take an additional step, which is to prepare your ideal customer’s Buyer Persona with extreme professionalism that suits the nature of your customers. Step Three: Competitor Analysis If you have ever wondered how to make a marketing plan for an online store, this point has certainly occurred to you. It is self-evident to know what others offer so that you can try to overcome and overcome it. In addition to what we mentioned about analyzing the site and potential customers, there is one step that you still have to take before starting any marketing strategies, which is studying and analyzing competitors .