Well before anyone ever referred to

kebavot208@mcum

The theory behind the marketing funnel The purpose of the marketing funnel is to provide a visual, strategic and statistical image of the notion of acquisition. The theory existed as early as the 19th century, inbound marketing”. And it forms the framework of most digital marketing strategies, providing greater visibility to the workings of marketing, from website visitors to confirmed clients: image of the funnel marketing b2b.

This marketing funnel lets you calculate a multitude of interim Phone Number Data figures and conversion rates. These are known as key performance indicators, or KPIs. Let’s take an example: • For 1000 visitors, I have 40 that leave their contact details on my website, which is a conversion rate of 4% of visitors into leads. • Of these 40 people, I send half to my sales team, which is a conversion rate of 50% of leads to prospects. • Of these 20 people, the sales team estimate that 10 meet requirements of BANT (Budget : there is money allocated to the project, Authority.




The contact has the authority to make decisions or has indicated that they have it, Need: they have a definite need, Timing: it’s the right time – not two years from now). The conversion rate of prospect to qualified prospect is 50%. • Of these 10 people, the sales team will send business proposals to 6. The conversion rate is 60% between qualified prospect and opportunity.