Early experiments to game search engines had some nasty outcomes. Like the “SEO heist” that briefly gained but ultimately lost hundreds of thousands of monthly views after Google put the smackdown on the AI-enabled scheme. Content marketing trends - screenshot of tweet from Ross Hudges SERP-hacking shortcuts won’t cut it in 2024. Source Google isn’t anti-AI content (which we’ll talk about in a bit). But search engines know readers are savvy enough to sniff out copy-and-paste posts.
There are lots of less seedy ways generative AI can help you create better content. In 2024 we’ll see content teams become deliberate about testing AI tools and applying them in creative ways. For example the team at Iceland Phone NumberCalendly held a week-long “AI Summit” to figure out what tools and use cases made sense for them. Content marketing trends - screenshot of a linkedin post from Emily Lentz of Calendly Deliberate cooperative team-wide experimentation will be how many of the best marketing teams incorporate AI in 2024. Source Even if you can’t devote a whole week to figuring out AI you can set aside an hour or two at regular intervals. Read about the tools follow some experts and record what you learn.
Then apply it in ways to let your team move faster and create better content. Marketers that do that this year will win with audiences and search engines. How to prepare for this trend Block a set time to review AI tools and how to use them. Pick three ways to use AI and incorporate them into your workflow. Schedule a date three months away to review your success. Repeat regularly to expand your AI adoption. Just getting started? This guide to AI in marketing is your shortcut to using the newest tools and tactics. 2. Personalization becomes AI’s new superpower What if you could send a unique marketing email to each of your 10000 newsletter subscribers every week filled with content curated based on their individual behavior? Think of the effect on your open and click-through rates It’s actually a reality right now. And it’s just one .