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product or service that the company offers to the market. If a smartphone company launches a new model with a larger screen and a high-resolution camera, for example, this is a product strategy. This is because the features are being improved to attract consumers who value these features. Price Price refers to the amount paid for the product or service. Although it is not essentially a marketing task, pricing is fundamental to building a brand's image. channels and points of sale, whether physical or virtual. When establishing how the product will reach the consumer, it is.
necessary to take into account a series of facts, such as logistics , costs involved, intermediaries Phone Number List sales channels. Promotion Finally, promotion involves all marketing and communication activities used to publicize the product or service and persuade consumers to purchase it. See also: 5 Ps of Marketing: everything you need to know Inbound Marketing x Outbound Marketing Inbound marketing and outbound marketing are two different approaches to attracting and engaging potential customers. Here are the main differences between these two types of marketing : inbound x outbound Inbound Marketing Pull.

Approach: Inbound marketing is a “pull” strategy in which the company creates valuable and relevant content to naturally attract potential customers to its brand. This is done through blogging, social media, content marketing and search engine optimization (SEO). Customer Focus: The emphasis is on understanding customer needs and interests and providing useful information that helps them make informed decisions. Consumer Permission: Customers choose to consume content, which means they are more willing to interact with the brand. Lower cost: Inbound marketing tends to be more economical in the long term, as the.
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