To this end outbound marketing uses various

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Outbound marketing: definition and interests Outbound marketing is based on the traditional push marketing technique : to seek out new customers , the company pushes its product towards its target recipient.  processes: emailing campaigns, product presentations at trade shows and fairs, telephone prospecting and door-to-door canvassing, displays, street marketing, sponsored links and even TV and radio ads.

The simple definition of outbound marketing is enough Phone Number Data to highlight its interests and limits: +: this “push” strategy can be useful to make the brand known and disseminate on a large scale or, conversely, to target its targets very precisely. –: the company which uses outbound marketing tools exclusively or disproportionately risks suffering from this abusive intrusion into the decision-making sphere of the final recipient.




In a context where the customer wants to be involved in their purchase, a company that appears more interested than interesting takes the risk of automatically distracting the prospect from its commercial actions. Inbound marketing: definition and means of action Bringing your buyers to you is the whole point of inbound marketing – comparable to the pull marketing strategy .