You might use this information to shape upcoming sales events and general marketing strategies Leverage summer holidays events to look forward to this summer Labor Day and backtoschool season They can double as sales events that drive ecommerce sales Tie your inventory to these holidays If your online business sells candles for example you could perhaps market them as an aromatherapy essential for backtoschool studying The idea is to get creative about how your products relate to these summer events Offer straightup holiday sales
Even if your products have nothing to do with Labor Day or backtoschool season you can still offer discounts and promotions that coincide with each season Themed marketing materials can be used on your website and within your social media and India Phone Number enewsletters Up your email marketing game Email marketing can be another potential salesbooster this summer The most effective strategies according to HubSpot research are Subscriber segmentation Message personalization
Email automation campaigns During the summer months your emails can highlight seasonal products special sales events and other information thats relevant to your customer base Consider promoting your newsletter on your homepage and offering a specialty coupon to folks who sign up Create special summertime inventory Let the season inspire your product offerings Whether youre a servicebased business or provide actual products to your customers what are some ways to put a summer spin on things.