What is Google My Business and how it can help your company

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Google is the most visited website in the world, accounting for more than 92% of the search engine market share . An essential step to attracting new customers through search engine and Maps is to set up a business profile on Google My Business. If you are looking to improve your presence on the Internet, it's time to get to know this tool. Discover here how to create your company profile so that more people in your target audience can find you, boosting your business! What exactly is a Google My Business business profile? If you own a business, you can create a free profile on Google. In it, you have space for text and images describing your establishment and its offers. Creating this profile will help you stand out more in the vast Google ecosystem. Your business profile data can be displayed across Google services such as Search, Maps, and Shopping. Only businesses that have contact with the public can develop this type of profile on the platform. Included are those that have a physical address, such as stores and restaurants, as well as those that offer services by meeting customers in some location, such as consultants or plumbers.

The idea behind this tool is to utilize business data to better serve users of your local services (Maps and Search) in your area. In practice, if you run a beauty clinic and have listed your location and opening hours online, potential customers searching for “beauty clinics nearby” or “open now” might find your business. In summary, a company profile is useful if you own a business that provides services to consumers in a specific geographic region. On the other hand, businesses without direct consumer interaction are not eligible for a Google business profile. If your business is online only, you should look for alternatives such Industry Email List as Google Ads and Google Analytics. Register your company on Google My Business At no additional cost, a business profile on Google My Business allows your business to be more visible to potential consumers and gives you control over your business information on the platform. How Using Google My Business Can Benefit Your Business Your business profile on Google My Business is an essential tool for managing local results across Google's various search and mapping products. Twice as many people are inclined to trust a company if Google has validated it. Additionally, through this feature, you can control how your local business is displayed on Google services such as Maps and Search.



You can accomplish the following with a Google My Business profile: Maintaining updated company data online Publish your business address, phone number, and opening hours on Google Stay on top of your digital footprint with Google Maps and Search, accessible from any device, anywhere in the world Communicate with customers Share images of your company and products Get customer feedback and leverage their feedback Win new customers and dominate the market To attract more customers, you must work to improve your company's presence on the Internet Encourage people to visit your website When you're ready, you can further expand your audience reach by combining location-based ads with Smart campaigns in Google Ads. How Google presents your company's business data Google profiles (including Business Profiles) appear in Search and Maps, as well as on third-party websites and apps, using APIs like those accessible on the Google Maps Platform, to provide consumers with the most comprehensive and up-to-date information about possible locations. The search engine uses profile data to provide insights and leads to its business customers. What's on your organization's profile on Google My Business If you own a restaurant and enter your hours and address, for example, consumers searching for your establishment will see this information.