Year is getting less and less

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But times have changed, and in the past eight years, both media communication methods and the Internet industry environment have changed. First of all, the popularity of the Spring Festival Gala has declined. From to , the ratings of the Spring Festival Gala remained at around . However, since , the black swan has struck, the traditional New Year flavor has been weakened, and the Chinese New.


Year is getting less and less atmospheric has become a hot topic on social media. As the Spring Festival Gala Indonesia Telegram Number Data ratings have continued to decline, the Spring Festival Gala ratings have dropped to about ; Secondly, in the stage of rapid growth, the main goal of Internet companies attending the Spring Festival Gala is to attract new customers. However, if new customers cannot be retained after attracting new customers, the effect will be greatly reduced.





Baidu once wanted to use the Spring Festival Gala to open up its payment and other businesses, but the final results were not good. According to the Spring Festival report released by QuestMobile, on the night of New Year’s Eve, February , Baidu App’s DAU reached million, an increase of . However, according to the retention status of new users of each App in the seven days before : on February , monitored by the China National Finance Research and Innovation