which featured snippets are formatted to be like

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After making these changes, keep track of what techniques worked for your website, and what didn’t. What are Featured Snippets? This is a type of search engine results page (SERP) feature that answers your questions using a snippet that crawl bots have pulled directly from an article or web page. Often, it’s a summary of the information that Google thinks users are looking for. Here’s an example from an older article of mine on link optimization: featured snippet on an article about how to get people to click on your link. Google has been rolling out featured snippets for an ever-widening variety of search queries for a while now.

That’s because they’re great for serving quick answers to users. Why do Featured Snippets Matter in SEO? Featured snippets are great for your SEO because they rank #0 on the organic search results. It sits on top of the #1 organic search result. It’s also CY Lists formatted in a way that makes it much more helpful and accessible to users, compared to organic search results. Let’s look at the featured snippet for the query “What is a featured snippet,” versus the first organic result on the same page.




The featured snippet on the Google search for "What is a featured snippet" And here’s how short a traditional organic result looks like: The first organic search result for the Google search for "What is a featured snippet" That’s it. If I were the user searching this, I definitely gained a more substantial answer from the first, rather than the second. And, if I was a curious user, I would be more likely to click on the article that feels more helpful to me—. In short, having your content appear in a featured snippet is important for SEO because it can lead to way more clicks to your website. That means it’s good for your click-through rate and growing your organic traffic.