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Click-through rate is a tricky PPC metric because while high click-through improves your Quality Score, you’re also paying for every click. Let’s dive into this a bit. When high click-through rate is good A high click-through rate in Google Ads is good because it’s an indicator that your ad copy is appealing to your audience. But with the way Google Ads works, there is a deeper benefit. The Google Ads algorithm rewards higher quality ads with higher positions and lower costs per click. Why? Because Google doesn’t make money if no one clicks on its ads, so it gives preference to the ads most likely to succeed.
And how does Google measure the quality of ads? Its Quality Score formula is elusive, but we know IT Numbers its three core components: Relevance of the ad and landing page to the keyword. The landing page user experiencYour expected CTRAnd there it is. Expected CTR is how Google estimates the ad to perform, regardless of position and other factors, taking into account your past performance with that keyword. According to Google, you can score an average, above average, or below average expected CTR for each keyword. Soooo…..the higher your CTR, the higher your expected CTR, and the higher your Quality Score.
Higher Quality Score leads to higher Ad Rank. Ads that rank higher get clicked more at lower costs. The lower your cost per click, the lower your cost per action. cycle showing how higher click-through rate in googlge ads leads to higher ad rank and lower costs So how do you get an above-average click-through rate? We’ll get to that shortly. But first, a word of caution on high click-through rates. When high click-through rate is…not good Remember, this is pay-per-click advertising, so you are paying for every click on your ad, and not every click on your ad is going to convert.
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發表於 2024-3-14 16:39:22